Thursday, 17 September 2009
First Video in a Magazine
In what could be the most revolutionary thing to happen to the printed word since the Guttenburg Press the first video advert inside a print title has been published inside the American magazine Entertainment Weekly.
A small screen that is built into a cardboard insert, contains an advert for Pepsi Max and trailers for US TV network, CBS. There are also built-in speakers, so the viewer can hear the advert too.
Read more about it at the BBC and watch another video. http://news.bbc.co.uk/1/hi/technology/8258307.stm
The company that is behind this also does video greetings cards on which you can record your own message. When I first saw the BBC’s video I was uncertain it was not a spoof as it looks as if the presenter is holding a laptop underneath a cardboard cutout. The shots of the greetings card assembly convinced me and then there is alwas more on the net.
The Video Technology Screen uses liquid crystal display (LCD) technology
Each is 2.7mm thick with 320×240 resolution
Can store 40mins of video
Battery can be recharged via mini-USB
Rechargeable battery lasts up to 70 mins
Developed by LA-firm Americhip